Helping Amazing People Succeed Online

 

 

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Today I was chatting with a new client about the redesign of her website, theirs is pretty dated so we’re working on a rebrand of their identity and logo as well as adding in a whole lot more marketing strategy into the mix.

We were discussing her home page and what makes a home page effective in today’s fast paced, gimme now, economy.

This is where I came to the realization that I needed to share with you.

When it comes to marketing your business online, we usually recommend that for any campaign you’re running that we create a specific landing page for that ad campaign so that when customers click on your ad, that they’re taken to a page that’s specific to that ad and to their needs.

Presumably they’ve clicked on the link, because there’s something in the ad that has caught their eye and promises a solution to a problem they’re facing. Now a problem can be anything from needing a vegan butter spread, to a marketing overhaul of their business to back pain, or weight loss.

Usually sending them to your home page (which is generic in focus) is not the best marketing move.

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Here's a question we get asked all the time. 

"I just launched my website (usually within a week), how come I can't find it on google?"

It's the web developer's pitfall. It's not your developers fault, it's just that showing up in search engines doesn't happen instantly.   

The quick answer is: Just because you launch your website doesn't mean anyone other than you knows it's launched. It can take a while for search engines to index your site. There are a few small steps inside that will point you in the correct direction to being indexed. 

My next answer is: What have you done to prove why googl.... 

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Ok wow what a great season finale for Game of Thrones.

There were so many story lines coming together and so many exciting plots.

Don’t worry, I’m not going to spoil anything for anyone, but watching everything unfold made me think of a business / life lesson.

But first…

Any thoughts on what it might be? What would you do if you were in “The Game”, for the throne?

What do you think would be the number one thing that would get you closer to that throne?

What if we thought of the Throne as you business or life goals, your dreams that you want to achieve?

The number one thing that would get you toward that throne would be…

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